How efficient and effective is your team?
Isoline is a survey of how marketing teams really work, job by job: people, process, data, tools and AI. Your answers show how well your team runs next to companies like yours, and where it could run better.
Five things decide how well a team runs.
Efficient means the work gets done fast, at a sensible cost, with little waste. Effective means it gets results. We look at what drives both, job by job. AI is one part of it, not the whole.
People
Who does the work, and what they are able to do.
Ways of working
How work is planned, handed over, checked and improved.
Data
What feeds the work, and how your systems connect.
Tools
What you use, and whether it serves you well.
AI
Where it helps, where it does not, and how much is right.
Eight jobs of marketing.
The survey follows the work. You answer only the parts you can describe in detail.
- 01
Lead
Set direction
- 02
Understand
Know the customer and the market
- 03
Create
Make the work
- 04
Reach
Get in front of people
- 05
Convert
Turn interest into a sale
- 06
Grow
Keep and grow customers
- 07
Measure
Know what worked
- 08
Run
Keep the machine working
We ask what happened.
We ask for facts, not opinions. There are no right answers. If you do not know, you can say so.
How the work gets done
Job by job: by hand, in a tool, or with AI. And whether that mix is right.
A few facts
The last campaign. Last quarter's numbers. How long things took.
The data behind it
What feeds the work, and how your systems connect.
The results
What changed over the past year, and whether you can show it.
The tools
What you use, whether you would choose it again, and what is about to change.
The team
Who does the work, what the team can do, and what is planned.
One picture of how well your marketing runs.
- Built from the answers of everyone who took part.
- How efficient and effective each part is, next to companies like yours.
- What the teams with the best results do differently.
- Where AI does too little, too much, or about the right amount.
- Your tools, next to what comparable teams use.
Nobody sees who said what.
- Your company sees one combined picture, never individual answers.
- Other companies see totals only. No company is ever named.
- Makers of marketing tools can buy totals across many companies. They never see anything about yours.
- Every group we report has at least eight companies in it.
Ready when you are.
About 20 minutes for one part of marketing. Stop and come back at any time.
Take the survey